Maximize Your ROI from Event Coverage – a Best Practices Guide
Trade shows and other industry events are a rich source for product managers and marketers to gather intelligence to help you build your company’s competitive edge. Join Marc Limacher, CEO and founder of primary competitive intelligence and strategy firm, INOVIS Inc., as he shares best offensive and defensive practices for event participation. In this webinar, you’ll learn:
Hands-on practices to maximize the competitive insights available at these events
Counter-intelligence techniques to protect your own company’s sensitive information in these very public forums.