The Double Pell Alliance, a coalition of higher education associations, organizations, and advocacy groups committed to doubling the maximum Pell Grant, has been working, along with many institutions, to call on Congress to take this important public policy step. As noted on the #DoublePell website, “the Pell Grant is a proven program that has been the foundation of federal student aid for decades, opening the doors of college and opportunity to low- and moderate-income students.”
On this webinar led by the RW Jones Agency, we will discuss strategic communications tactics that will help your institution get involved in this nationwide advocacy effort for equity.
The 60-minute webinar will cover the following:
-Double Pell talking points and research that supports increasing funding for this program.
-Planning campus events that intersect with Double Pell and getting the most out of social media.
-Pitching stories to the media with expert voices on the power of Pell Grants.
-Authoring op-eds for local media.