It used to be that peak season ran for about 6 weeks – starting with Thanksgiving weekend, continuing through the Holidays, and finishing with the New Year’s Day sales. But that’s all changed – Black Friday is now more like Black November, and the sale and promotion activity now extends well into mid-February. And that’s before we even consider regional events like Click Frenzy in Australia, Singles Day in Asia and Blue Monday in the UK.
For email marketers, these are all great promotional opportunities, but they also mean serious subscriber fatigue and that’s bad news for deliverability – high complaints and low engagement are a recipe for poor inbox placement! Join Validity’s Guy Hanson and Danielle Gallant as they dive into this extended peak sale season. They will review:
• 2021 email volume data and trends
• The traditional and the new peak season events
• 10 proactive practices to maximize deliverability and engagement and minimize fatigue