OTT Targeting by Gray Television

Streaming services have changed TV. Has your ad strategy caught up?

TV advertising has changed forever with the widespread popularity of streaming media services. In this webinar, we’ll dive into OTT (over-the-top) and Connected TV, learning who the audiences are for each and how you can use these platforms to reach your audience. You’ll also learn about these affordable platforms’ targeting and measurement abilities.

In this webinar, we’ll cover:
• What is OTT & Connected TV and who watches it?
• Why should destinations and tourism related businesses advertise on these channels?
• Are there travel-related data sets that are available to ensure we are reaching the right people?
• Is there the ability to provide detailed attribution including stay lift on OTT channels?

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