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Weathering the Vaccine Vortex

Pediatricians and other clinicians are confronted with vaccine disinformation daily both online and in person. Without the strategies and tactics to diffuse the misinformation, they encounter challenges in routine vaccine administration.

This virtual seminar from the American Academy of Pediatrics will feature:
- AAP-commissioned research from The FrameWorks Institute exploring how to discuss immunizations to further understanding and acceptance
- Report from Stanford University about the Virality Project’s real-time monitoring of COVID-19 anti-vaccine narratives
- A front-line report from a parent who took on vaccine advocacy in her community
- Practical training from the GQR communications strategy firm on mainstream disinformation, common social media pitfalls and specific tactics and best practices to counter harmful narratives online

Faculty
• Moira Szilagyi, MD, PHD, FAAP, AAP President
• Nusheen Ameenuddin, MD, MPH, FAAP, AAP Council on Communications and Media Chair
• Julie Sweetland, PhD, Senior Advisor, The FrameWorks Institute
• Renee DiResta, Technical Research Manager, Stanford University
• D’Andra Odom, Parent Influencer and Vaccine Advocate
• Kelsey Suter, Vice President, GQR

Learning objectives
1. Gain an understanding of how disinformation about childhood vaccines originate and spread online and contribute to vaccine hesitancy.
2. Learn how social media algorithms work to advance vaccine disinformation.
3. Gain an understanding of the best practices for responding to vaccine disinformation.
4. Be trained in how to address disinformation with families to effectively promote routine vaccine administration.
5. Learn how to know when to engage or not engage online and how to present the truth as a trusted source.

Information on CME credits available will be sent with registration confirmation.

Jun 21, 2022 09:00 AM in Central Time (US and Canada)