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Retail Entry: How to Get Your Products to Market
A discussion, hosted by CAC President, Robert Carter, with GS1 about what you need to consider if you're looking to get into the retail category.


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Alain Picard
Advisor, Community Engagement @GS1
Alain recently joined GS1 Canada as an Advisor with the Community Engagement team. This new division was created in early 2022 with the main objective of supporting small businesses and entrepreneurs get their products to market quickly and efficiently. Part of his mandate is to work closely with Trade Associations and Educational Institutions alike. The goal being to support, educate and familiarize their members with GS1 Global Standards emphasizing the importance of minimizing start up and scale up hurdles along the way.
Robert Carter
President @Coffee Association of Canada
Melanie Barlow
Director, Community Engagement @GS1
Melanie Barlow is Director of Community Engagement for GS1 Canada, a neutral, not-for-profit organization and member of GS1, the world’s leading supply chain standards organization. Melanie works closely with multiple retailer, broker and distributor accounts assisting them with their community engagement efforts. In doing so, she often works one-on-one with vendors, suppliers and brand owners looking to launch a new product and increase operational efficiencies. Her role also involves understanding and meeting trading partner requirements within the Grocery, Pharmacy and Foodservice sectors.