As we emerge into the “next normal” in senior care, one thing is certain. What got us this far will not get us where we need to go. COVID-19 has had a dramatic impact on our sector. Heightened news media attention took a toll on many communities’ reputations in their markets. And the nation’s current staffing crisis is hitting senior care disproportionately hard.
Now, more than ever, it’s important for a senior care organization to clearly represent its brand—internally and externally. Successful providers are learning to hone their identity, articulate it effectively, then walk the talk. When done well, living your brand brings better outcomes in recruiting and retaining the right staff – as well as managing public perception outside of your walls.
Join operations and marketing strategists Lisa Thomson and CC Andrews for practical tips on how to own your brand, express it, and align practices and processes with those values to meaningfully differentiate your organization from the rest.
• Learn to describe your brand promise to internal and external stakeholders in terms they understand
• Discover how to align practices and processes with your organization’s brand
• Identify ways being true to your brand will attract and keep the right staff
CC Andrews, Chief Strategist, Quantum Age Collaborative
Lisa Thomson, Chief Strategy and Marketing Officer, Pathway Health
*CONTINUING EDUCATION DETAILS
Nursing ― This activity has been approved for one clock hour of continuing education credit by The Illinois Board of Nursing, an approved sponsor of continuing education by the Illinois Department of Professional Regulation.
Administrators ― Administrators ― This program has been approved for one hour of continuing education by the National Continuing Education Review Services (NCERS) of the National Association of Long-Term Care Administrator Boards (NAB) – Approval #20221028-1-A78867-DL.