When you're telling a story, sometimes it works best to break it down in the most remedial way possible. Start with the ABCs. When it comes to applying storytelling and selling techniques to your catalog creative, is it really as easy as A-B-C? That's what makes it so great. Simplicity rules, and the rules are simple. Smart creative strategy on the catalog page doesn't have to - and shouldn't - just go by the numbers (or letters). But when you understand the building blocks of hierarchy, pacing, density, impact, emotion and organization and the elements that go in to design, learning your ABCs is the way to build a compelling catalog page after page and cover to cover. Join Matt Fey as he shares these proven techniques demonstrated through case studies.