In this session, we’ll discuss how to design a relationship-driven marketing strategy.
If you’ve ever been frustrated by the lack of response to surveys, programs, events, and even renewals, this session will shed light on what’s wrong and how to fix it.
• The differences between relationship and conversion marketing – and which to use when
• The two marketing stages you need to move through before people can take action
• How to discover what your key audiences consider a benefit
• Which audiences to research to uncover answers