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Content as a Service: the backbone of modern content operations
Content as a Service (CaaS) moves content out of the traditional publishing world. Instead of creating content and pushing it to consumers at the end of the content lifecycle, you make content available on demand. Content consumers connect to a content repository and extract what they need.

In a CaaS system, the content consumer might be a human or a machine. Instead of publishing the content, you let the requestor decide what they need.

In this webcast, Sarah O'Keefe (Scriptorium) and Divraj Singh (Adobe) explore the concept of Content as a Service and provide CaaS examples. If you have complex content requirements, especially in personalization or system integration, CaaS could help you by providing a way to disconnect content authoring, rendering, and delivery.

Oct 13, 2021 01:00 PM in Eastern Time (US and Canada)

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Speakers

Sarah O'Keefe
Chief Executive Officer @Scriptorium
Sarah O’Keefe founded Scriptorium to work at the intersection of content, technology, and publishing. Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content. Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide. In 2016, MindTouch named her as an “unparalleled” content strategy influencer. Sarah holds a BA from Duke University and is bilingual in English and German.
Divraj Singh
Senior Solution Consultant @Adobe
Divraj Singh leads consulting for Adobe’s CCMS offering – XML Documentation for Adobe Experience Manager. Divraj has over 14 years of software development and technical management experience. He is a seasoned expert in the field of content management with experience of working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, and personalization, to several domains like finance, marketing, retail, and healthcare.