For many entrepreneurs, the drive to set up a social purpose organisation is rooted in their own first-hand experience of a problem. Sharing your personal story can be a powerful and authentic way to promote your venture, but what are the challenges in becoming the face of your brand, and how can you protect yourself (and your employees) along the way?
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In our next WISE Ways to Lead webinar on Thursday 22 September from 1-2pm, we will see how two social entrepreneurs are using – or intentionally not using – their lived experience to market their enterprise; and pick up some tricks they've learnt along the way.
Leigh Carey founded the The Hummingbird Project which provides mental health services, following her own experience of trauma. Michelle John's personal experience of child-to-parent abuse prompted her to set up PEGS, which supports parents facing similar challenges. They have each taken their own approach to sharing their story as a way of promoting their organisation, and will lead our discussion.
As always, this will be a punchy, practical lunchtime session focused on skills-sharing and networking, hosted by Pioneers Post and NatWest. There will be short presentations from Leigh and Michelle, followed by plenty of time for questions and conversation.
Join us between 1pm and 2pm on Thursday 22 September to connect with this powerful community of women leaders in social enterprise.
From the teams at Pioneers Post and NatWest S&CC