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Generate EXCLUSIVE Leads with Meta
● Brief Summary set up identifying the problems the session is designed to help agents resolve
● Identify all the components required to set up, and effectively run targeted ad campaigns on Meta
■ Identify the three ways to advertise on Meta
■ Step by step instructions for getting to and setting up Meta for advertising via Ads Manager
■ Introduction to the Ads Manager dashboard
● Explanation of the relationship between Campaigns, Ad Sets, and Ads
■ Steps to create a Campaign
● Choices of campaign types and their functions
● Naming the Campaign, Ad Set, Ad
■ Steps for creating an Ad Set
● Where to send those who respond to the ad
● Setting the Geography - Introduction to the following tactics
● Setting the Budget ○ Daily vs. Lifetime budgets
● Setting the Detailed Targeting for best results ■ Steps for creating an Ad
● Tying the Ad to the correct page and Instagram account
● Choosing the correct ad style
● Creating a video using the Video Creation tool
● Discuss content strategies for Primary Text, Headline, Description
● Destination URL vs Display Link and their specific uses
■ Saving as a draft or publishing
● Stages of Meta’s process - In Review, Scheduled/Running, Learning, Active
■ Quick introduction to the tracking dashboard

Oct 12, 2022 10:00 AM in Pacific Time (US and Canada)

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