COVID has upended legal marketing, eliminating many of our most powerful networking and marketing tools. They’ve been replaced by articles, alerts, posts, and other written content that can build your personal brand, showcase your expertise, and add you to the automatic shortlist for select work. Used effectively, they can generate hot new leads for your favorite legal work.
Looking for some proven, Google-friendly publishing platforms that can immediately enhance your marketing? In this entertaining presentation, Steve Henry will discuss to several powerful writing opportunities available exclusively to LCA Fellows, and Ross Fishman will offer his favorite Internet-writing tips to help busy litigators write effectively for today’s short-attention-span readers.
Ask questions, eat lunch, ponder the possibilities, and pick up a proverbial pen. We’ll show you, it ain’t that hard.