Cloud service providers deliver performance and scalability to their customers. They promise advanced AI capabilities by combining customer-level data as an essential component of data-driven decision-making and highly targeted sales and marketing. AI-based entity resolution, the most powerful tool in the entire process of linking data to get a 360-degree view of the customer, requires significant amounts of Personal Identifiable Information (PII) and is critical to linking data from different sources.
Yet one of the biggest challenges every SaaS vendor faces is customer reluctance to load their identified data into the cloud. International data privacy obligations and the potential for heavy fines constrain their ability for secure cloud migration.
This is why Senzing and Anonomatic have joined forces to offer privacy-enhanced entity resolution. No longer will customers need to upload their PII to the cloud to get full use of SaaS services.
Join Matt Fleck, Founder, and CEO of Anonomatic, and Richard Stocks, Head of Commercial Sales at Senzing on Tuesday, May 17 for a 30-minute webinar to learn firsthand what it takes to comply with data privacy standards and deliver increased data accuracy.
In this webinar, you will learn:
- Ways to reduce the amount of time and effort that goes into complying with privacy standards like GDPR, CCPA, etc.
- How to leverage customer sensitive data with AI-enhanced entity resolution and matching
- How to quickly and easily acquire, use, merge, match and share de-identified data (See PII Vault in action)