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The SEMA Motorsports Parts Manufacturers Council (MPMC) invites you to a new virtual general membership meeting and panel discussion titled “Innovate to Survive: How New Product Ideas are Born.” The discussion brings together a diverse panel of industry leaders experienced in market research, media relations, professional racing, and manufacturing. These experts will share their insights into how the motorsports markets, track experience, sanctioning rules and safety, and the manufacturing process all play a role in product development and marketing. Panelists include: - Gavin Knapp, Director of Market Research | SEMA/PRI - Pat Musi, Owner/Professional Racer | Pat Musi Racing Engines - Karl Fredrickson, Publisher | Speedway Illustrated Moderator, Scott McLaughlin (Senior Director of Sales at Holley Group), will guide the discussion and facilitate the question-and-answer period. Discussion topics: - How to find opportunities through market research. - What to know about sanctioning body rules and safety. - What you can learn and create from going racing. Ways manufacturers can help take you from an idea to a product.