A casual webinar event combining show-and-tell and discussion, focused on display advertising in a cookieless world. Open to everyone!
The depreciation of cookies has the advertising world in a tizzy. With major platforms like Google and Apple announcing they will depreciate support for third party cookies in 2022, digital marketers are rightfully worried they could miss opportunities to reach current and prospective supporters.
What's hype and what's reality? How should you prepare? We'll break down the top 5 things you should test, try, and keep an eye on, based on what we're learning from our own clients and what we're observing from the for-profit world. We'll also share what we don't know—yet—and how we're preparing to adjust as depreciation rolls out in late 2022.