As we work towards the recovery of tourism in Ontario, we would like to share some research insights to help support your recovery planning.
Learn about consumer motivators and understand the behaviour of consumer segments that are planning to travel to/within Ontario. For the Ontario market, a summary of the characteristics of Ontario’s highest revenue-generating segments will be included.
This information can help:
- Identify motivators and understand the behaviours of consumer segments that are planning to travel to or within Ontario.
- Identify vacation motivators (e.g., seeking a family vs. a couple’s retreat).
- Identify barriers to Ontario travel and how to overcome them.
- Inform advertising investment decisions when promoting Ontario tourism products.
Join expert Nancy Dahl from Forum Research who will present the findings in three (3) different sessions, providing an in-depth look at the intentions of surveyed Ontario, Canada, and U.S travellers.
Nancy Dahl, Senior Research Director at Forum Research, brings over 30 years of marketing and market research experience across a variety of industries to the Tourism sector. Nancy’s wide-ranging experience in Tourism includes large-scale quantitative Travel Intentions and Motivations studies and qualitative studies across Canada, the U.S. and internationally.
Register below for Destination Ontario Presents: 2022 Travel Intentions & Motivators Research, SESSION 1: ONTARIO, Thursday June 16, 10am-11:15am. To join more than one (1) session, you will have to register separately for each. The Canada and the U.S. research findings will be presented on June 23, 2022, and June 29, 2022, respectively.