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Digital Transformation: the Key to Engagement for Associations - a panel discussion
For associations that were prepared, the pandemic offered an opportunity. Those with the right tools in place, rapidly reached a turning point accurately described as digital transformation. The pandemic accelerated trends. The move to operating in a digital environment was the most significant of these trends: digital transformation became crucial to survival. For associations, it became the key to continuing to succeed in their central mission – the engagement of members – with remarkably positive outcomes, while also providing a blueprint for continued success. Join a mix of voices from the association world as they discuss in practical terms what it means to transform digitally.

Takeaways:
• Gain an understanding of the value of investing in systems that anticipate trends
• Hear from different perspectives the connection between digital tools and the personalization of your member offering
• Learn firsthand what practitioners mean by a system that “knows who you are”
• Be prepared for the next crisis

Oct 28, 2021 02:00 PM in Eastern Time (US and Canada)

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