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How Tribal Psychology Drives Modern Human Behavior

Tribal psychology is becoming increasingly salient to consumers. Over the last few years, the age-old adage “when it rains it pours” has never felt more true. During times of instability, there is a greater need to belong and feel connected to those around us, and this has consumers looking for the safety and security of being part of a group.

Join Intermark Group on April 25th, at 10am CDT where we will explore how people's awareness of their own mortality can affect their need for belonging and connection with others. We’ll take a deep dive into the research in social psychology to explain how individuals seek out social groups or "tribes" that provide a sense of identity and purpose, particularly in times of uncertainty or crisis. We will also discuss how businesses and brands can tap into this need for belonging by creating products, services, and marketing campaigns that emphasize shared values and community.

Apr 25, 2023 10:00 AM in Central Time (US and Canada)