Global shutdowns, disrupted supply chain, and a new normal have transformed the way customers navigate multiple channels and plan their shopping journey. E-commerce has seen an unprecedented boom in the post-pandemic world. The role of mobile in the online buying landscape has never been so prominent. As a result, a seamless customer experience across multiple sales channels is crucial as they switch between apps, websites, social channels, marketplaces, and brick-and-mortar stores.
There has been an exponential growth in Direct-to-Consumer (D2C) commerce that is set to disrupt the traditional business models. Rising digital infrastructure has equipped customers with the awareness and ability to shop from anywhere, any device, and any channel. How can brands leverage the best of this rising trend and offer personalized, D2C eCommerce across channels?
Consumer expectations are rising steadily, and they expect worth for their time and money from brands. Brands that deliver exceptional value in this competitive landscape will see an increase in ROI and conversions.
Join our webinar to understand how you can thrive in this disruptive, omnichannel landscape by using personalization, automation, integration, CX best practices, and create an end-to-end shopping journey. Our subject matter experts will discuss the current trends and best approaches in D2C and omnichannel marketing. Some key takeaways from this webinar include:
- Transitioning from Legacy to Omni-Channel Experience for D2C and eCommerce
- Future trends and technologies
- Optimizing customer experience across the buyers’ journey and various touchpoints
- Leveraging personalization and automation
- Using Communication Platform as a service for better engagement and retention
- Use cases