Discover Durham and So Well Appointed present: Customer Experience Mapping & Design
Is your customer experience by design or by accident? Whether you launched with a clear plan, or never quite got around to it, the holidays present the perfect time to evaluate the way customers are experiencing your business and identify where they may be falling through the cracks, taking your revenue potential with them!
In this one-hour webinar, Amy Eller and Elizabeth Wilcox, founders of So Well Appointed, will take you through their customer experience mapping process to show you how to:
- Identify vital customer touch points to determine opportunities to remove obstacles or add benefits;
- Use that data to design an intentional customer experience based on the realities of your business;
- Think through winter number two of COVID-driven business operations, to make sure customers feel safe and still enjoy their time with you.
You’ve probably spent hours planning your product selection and/or menus for the upcoming holiday season, so bring your A-game by incorporating sharp customer experience design into this year’s holiday plan.