Accreditation from The Media Rating Council provides assurance to the industry that a measurement provider is in compliance with relevant industry standards for quality in measurement.
It is the primary mechanism for transparency and accountability in advertising and media measurement.
But what is accreditation and how does the process work?
On October 27th, from 1 ET to 2 ET, The Media Rating Council will host a special webinar outlining the how and why of the MRC’s accreditation process, from its role in setting measurement standards to applying these in the independent audits that serve to provide the foundation for MRC’s accreditation decisions. The MRC Staff will also be available to answer attendees’ questions.
An outline of the agenda for the webinar on the 27th is below. The event is open to all in the industry.
The Media Rating Council Briefing – The Accreditation Process
A one-hour webinar on the basics of the MRC Accreditation Process
A brief history of the MRC and its role as a standard setting and accreditation body
· What Is Accreditation
What does MRC accredit and what role does accreditation play in the advertising and media industries?
· The Role of Standards In The Accreditation Process
How are Standards utilized in audits?
· The Accreditation Process
How does the audit and accreditation process work? Who should apply and what are the steps? What does it typically cost, and how long does the process typically take to complete?
Your questions about Standards and the accreditation process