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The iOS ecosystem remains a challenge for user acquisition (UA) and retargeting teams alike. Despite years of discussion, many organizations are still struggling to develop a winning strategy – or have abandoned iOS altogether. Why? Because iOS requires a fundamental shift in how teams collaborate across UA, engineering, and data science. Dive into this tactical session with Adjust, Adikteev and Upptic to break down how top teams on both the buy and sell side have cracked the code for profitable growth and what still remains unsolved.