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In a rapidly changing public health landscape, advancing health and well-being for all - especially those most harmed by our current systems - requires strong narrative and communication strategies. While this work can feel daunting, practical tools and resources exist to help public health practitioners articulate why public health matters and how we can create thriving communities. In this webinar, Berkeley Media Studies Group (BMSG) will share strategies to strengthen narrative power, including how to assess power dynamics and craft compelling, values-driven messages that inspire action. By the end of this webinar, participants will be able to: • Identify key components of an effective message strategy that motivates action and emphasizes values. • Describe public health in clear, accessible language. • Explore how to conduct a power analysis to uncover unequal power relationships and identify effective pathways toward building narrative power. • Explain why an overall strategy is the foundation for all communication planning.