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B2B Research Trends - How can insights leaders drive more impact in 2023?

Volatility in the market can cause enterprise leaders to hesitate when making strategic decisions. Do you have the right data? What are the consequences of making the wrong decision? According to GreenBook’s most recent GRIT Report, “48% of research buyers made at least one poor business decision in the past 6 months due to sample quality or availability.” We’re excited to share what we’ve learned about enabling effective decision making over the past 5 years from insights leaders at Microsoft, Salesforce, and McKinsey.

Join the conversation to learn:
- Key B2B research trends for 2023, such as buyers searching for new vendors due to poor sample quality
- The 3 principles top tier insights leaders follow to confidently influence decisions
- The Fortune 500’s guide to sourcing trustworthy B2B data

Jan 26, 2023 01:00 PM in Eastern Time (US and Canada)