Amazon has proven to be an extremely lucrative channel for beauty and wellness brands that are able to capitalize on the opportunity; Amazon-born brand Hero Cosmetic’s recent $630 million deal with Church & Dwight is evidence of that. But brands often struggle with uncovering and analyzing metrics that will lead to long-term success on the platform. Join Nader Naeymi-Rad and Melis del Rey, Amazon’s GM of North America Stores - Beauty, Baby, Beauty Tech, Laura Meyer, founder of Amazon specialist Envision Horizons and brand founder Cat Chen as they discuss they keys to building a strong foundation on the marketplace, reveal the most important KPIs to track and the tools to best evaluate these metrics and lay out best practices that result in a thriving Amazon business.
• Cat Chen, Founder & CEO, Skylar
• Melis del Rey, GM – North America Stores (Beauty, Baby, Beauty Tech), Amazon
• Laura Meyer, Founder & CEO, Envision Horizons
Nader Naeymi-Rad, Founder, Indie Beauty Media Group