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This webinar will feature a panel discussion among the 5 Every Ride Counts (ERC) pilot sites featured in the Every Ride Counts Campaign Report published in 2024. Each pilot site will share images and messaging developed to support their program goals, which included efforts to increase ridership, recruit volunteers and promote the use of a new one-click rider service. The interactive discussion will address ways to engage riders, successful approaches for getting out the word about community transportation, and how the ERC materials were most effectively used. Speakers: - Emily Braley, NV Rides, Fairfax, VA - Jeff Keithly, Allen Regional Transit, Iola, KS - Laura Loe, Hopelink, Redmond, WA - Kim MacPherson, Mountain Rides, Ketchum, ID - Lynna Mitchell, Appalachian Area Agency on Aging/Four County Transit, Cedar Bluff, VA This event will be live-captioned . If you require another access service to fully participate or have any questions about accessibility, please contact Meredith Bratton at mbratton@usaging.org. To ensure the best experience, please try to contact us at your earliest convenience.