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CIMM Webinar - Demystifying Converged TV Measurement: The Four Building Blocks
On December 1, from 1-2 pm EST, the Coalition for Innovative Media Measurement (CIMM) will host a special update webinar on the four main building blocks of converged TV measurement being used to advance complete cross-platform video measurement.

The session, featuring Jane Clarke (CIMM), Alan Wolk (TVREV) and Jon Watts (Project X Institute), will provide a an overview on development of:

1) TV “census-like” data: Second-by-second, standardized Smart TV (ACR) and STB content & ad exposure data, as scaled and nationally representative as possible

2) Digital census data: Second-by-second, standardized App & digital video content & ad exposure data

3) Cross-Media Panel or Linked TV & Digital Panels: individual viewer characteristics, co-viewing, over-the-air viewing estimates; for adjusting data gaps in TV & digital machine-generated data

4) ID Resolution: to link TV and digital content & ad exposures across households, devices and individuals

A full agenda is below. The event is open to the industry.

Demystifying Converged TV Measurement: The Four Building Blocks

Introduction
A brief overview of the Four Building Blocks of Converged TV Measurement
Jane Clarke, CEO and Managing Director, CIMM

Landscape of Providers and Assembling the Building Blocks
Who are the companies in each building block and those working to assemble all of the building blocks? A summary of the plan for a Guide to Converged TV Measurement Providers
Alan Wolk, Co-Founder and Lead Analyst, TVREV
Jon Watts, Executive Director, Project X Institute

Discussion and Q&A
Your questions about the four building blocks
Jane Clarke, Alan Wolk and Jon Watts

Dec 1, 2021 01:00 PM in Eastern Time (US and Canada)

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