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IDDBA Webinar Series: How Perishables Consumers are Adapting to Inflation
Consumers are hearing increasing buzz with respect to product shortages and retail grocery price inflation. Traditional media, politicians, investment advisors--just to name a few--are all what is happening. Getting far less attention, but perhaps far more consequential, is the conversation around how deli/dairy/bakery consumers are adjusting their shopping behaviors in anticipation of, or reaction to, price increases.

Category Partners conducted a 2,000-respondent consumer survey in November. This webinar, hosted by IDDBA and conducted by Category Partners, will look at what this research uncovered. Covering topics like how long consumers anticipate the trend to last, consumer switching across package sizes, deal seeking, private label purchases, channel/retailer switching and other elements important to them.

Category Partners will highlight consumer realities and dynamics by department that are occurring, or will be occurring, in a market near you.

Presenting from Category Partners will be Adam Brohimer, president; and Cara Ammon, senior vice president.

Dec 7, 2021 11:00 AM in Central Time (US and Canada)

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