The RDA Working and Interest Groups commit a great deal of time and expertise to developing recommendations that can significantly impact research data practices, policies, and systems. But, capturing attention from colleagues all over the world, who have the power to act on these insights and effect change, is a whole other job – and can be as large as formulating the group’s position, to begin with. This webinar will offer strategies for getting outputs into the right hands and promoting engagement.
The research community is skeptical of marketing for good reason.
But, there is a system for using what works in marketing to effect social and behaviour change for good. It’s called Social Marketing. Social Marketing’s been an important strategy in public health promotion for 30 years and, as we’ll discuss in the webinar, has significant potential for helping to advance change in the research community.
At this webinar, we’ll talk about how Social Marketing can help engage stakeholders in research to support and embrace new approaches – including the recommendations, frameworks, and proposals that emerge from the RDA Working Groups. Getting attention and bringing others on board is a real challenge, and Social Marketing offers a number of strategies for achieving these while respecting the cultures and dynamics of the research environment.