This session will cover 3 areas to help you boost your sales and ensure your basics are covered when it comes to search to your online marketing strategy.
- overall sales strategy
- google & website visibility
- instagram & social media
Sales Overall Strategy
Sales & retail expert Catherine Erdly will cover the 4 key things that businesses that are thriving in 2022 are doing:
Catherine will cover:
* Managing mindset and showing up
* Addressing the needs of your customers
* Experimenting and diversifying your income streams & marketing
* How to create a strategy to retain customers and encourage loyalty
Google & website visibility
Website & Google expert Mark Tomkins will cover the fundamentals to boosting your visibly online:
Mark will cover:
- Myths busting!
- Tips to making sure your website works well for the largest audience.
- Getting your Google My Business profile populated and leveraging its powerful tools.
- Core Web Vitals – Learn about Google’s Game, Google’s rules
- Content is king (yes, still) but write for people – there are no shortcuts.
Using Instagram and Social Media
Social media expert Katherine George will be sharing how social media can help you reach new customers, build relationships and grow your sales.
Katherine will cover:
• An overview of using the different social media platforms for business
• Reel them in: How to stand out, create thumb-stopping content and generate sales with Instagram's range of tools
• Tips and advice to boost sales with Social Media Ads