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In August 2020, a Special Eurobarometer Survey was carried out in the 27 EU Member States aiming to reveal the factors influencing the European citizen’s food buying and eating habits, and to find out what they consider a ‘sustainable diet’ is.

While the three main factors influencing consumer’s purchases have been found to be “taste” (45%), “food safety” (42%) and “cost” (40%), food being healthy for them is the most important declared aspect (74%) of a sustainable diet in the survey.

But… what exactly do we think a healthy diet is? Is there a consensus among “experts”? Is there an “official” definition? Too many? Why does every European Member State provide different Food-based Dietary Guidelines? What is the European Union doing to promote healthy diet(s)? Does a shopping basket made out of “healthy-products” (whatever they are) ensure a healthy diet?

The majority of Europeans think that they are -always (10%) or most of the time (56%)- following a healthy and sustainable diet, but scientific studies are revealing an important gap between dietary recommendations and actual intakes of the different food groups.

Besides, when we talk about healthy and sustainable diet, many concepts instantaneously arise: local food, organic farming, seasonal food, fair trade, quality labels, geographical indications, etc…

During this webinar, we will try to unravel this amalgam of concepts, and to elucidate how we could effectively tend to a healthier, more sustainable diet and how to situate food from SFSCs (Short Food Supply Chains) in this context.

Apr 28, 2022 10:00 AM in Madrid

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