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Meeting your members where they are and moving them to act
Multi-channel engagement is necessary to drive the modern healthcare consumer to act. We live in an age of immediate gratification, where the world is literally at our fingertips. Consumers expect transactions to be easy, intuitive and engaging, whether they’re buying dish soap or shopping for a health plan. Unfortunately, this isn’t the usual health care experience. Health plans need to reset the norm. They need to meet members where they’re at, hold their hands throughout the healthcare journey and make sure it’s an easy path to travel. That means that from enrollment to renewal, plans are there to support, guide and provide whole-person, culturally competent and equitable care.

Jan 28, 2022 02:00 PM in Eastern Time (US and Canada)

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