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Brand Marketing Con: Why or When to Rebrand
In the era of mass distraction, brand is now competing in an even fiercer fight. While the cost to reach one potential user is becoming lower, the drop in attention span has driven many brands to be more creative in its approach. Some of them opted to rebranding as a means to an end--sparking a new light to its brand image. The question is, how come some rebranding works while others don't? How do you create a powerful rebranding strategy at the right moment, and at the right time? This workshop will seek to dissect the notion of rebranding, on how most rebranding failed, and how to prevent your brand from seeing the same doom. We will also discuss about case studies about the successful & the failed rebranding strategy

Aug 24, 2022 02:00 PM in Jakarta

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