To help the tourism industry in Finland to adopt sustainable practices, Visit Finland launched the Sustainable Travel Finland (STF) programme in 2019. After a one-year piloting phase, the program was opened to the entire travel industry in Finland in 2020.
The STF programme provides companies and destinations with a sustainable development path; a concrete toolkit for sustainable tourism that makes it easier to adopt sustainable practices and choices in everyday business. STF relies on existing sustainability standards already in use rather than creating another standard. Companies and destinations that undergo the entire programme are recognised with the STF label and have access to a continuous development model, the latest information on sustainable tourism development, marketing support and visibility on Visit Finland channels.
Presenter: Virpi Aittokoski - Manager, Outdoor activities & Sports, Sustainable Travel Finland, Visit Finland
The Global Sustainable Tourism Council (GSTC) manages the GSTC Criteria, the global baseline standards for sustainable travel and tourism; as well as acts as the international accreditation body for sustainable tourism certification. www.gstcouncil.org