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How To Do SEO In 2023
Session 1: SEO in 2023
[November 8, 2022]
- What SEO looks like in 2023
- The impact of recent Google updates
- What type(s) of SEO are best for your brand

Session 2: Executing SEO Content
[November 15, 2022]
- How to create SEO content in different use cases
- Serving the end user with a better content experience
- How to use NLP concepts for content Google can actually understand
- Which tools to use
- Content brief templates

Session 3: Executing Technical SEO
[November 29, 2022]
- Which technical changes actually matter (and which ones to ignore)
- How to audit your site
- Optimizing on-page SEO
- Analytics for tracking SEO data
- DataStudio analytics templates

Session 4: Developing an SEO Strategy
[December 6, 2022]
- How to plan your strategy 12 months at a time
- SEO mythbusting (what you’ve heard works that doesn’t)
- How to future-proof your SEO strategy
- Q&A

Session 5: BONUS — Backlink Building
[December 13, 2023 @ 8:00 PM ET]
- Why most backlink-building “strategies” are actually a scam
- How to naturally earn links to your website
- Legit linkbuilding strategies to use
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