INTANGIBLES vs BUSINESS
Are you managing your business, your intangibles or both? While these words may seems to be used interchangeably but they are not the same. It is common for businesses to obsess over one while ignoring the other, which often leads to either a loss in profitability or a dilution of the brand name.
Join us for an interesting panel session to discuss on this interesting topic.
We will also take this opportunity to announce the Singapore Top 100 Brands 2021 after the discussion.
We look forward to see you at the forum!