TikTok to Instagram Reels: Reaching Travelers with the Story Format

What makes a great travel story?

From Uber Eats to Twitter Fleets, Spotify to TikTok, and of course, Instagram Stories and Reels, the story format has captivated consumers and marketers alike.

What makes a travel story memorable, engaging, and actionable? Should you use photos, videos, or both? And, most importantly, how can you make the most of the story format to attract interested travelers to your destination?

Jacquie Garcia, Social Media Specialist, Visit Montana
Lexi Hotchkiss, Managing Editor, Content & Publishing Destination Cleveland
Rachel Semik, Communications and Social Media Manager, Tempe Tourism
Zoë Weldon, Community Growth Lead, CrowdRiff (moderator)

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