Marketing is the heart of any organization. The trend of marketing has changed and augmented with the technological evolution in the world. More and more companies today are aware of the environmental consequences of their actions. They no longer limit themselves to traditional marketing. Instead, they use digital marketing at their disposal. It’s no secret that the Internet has opened more opportunities for companies to reach and engage customers globally. And the evolution of marketing all boils down to one thing—change. As the market pivots and new marketing channels emerge, what we consider revolutionary today, might be obsolete tomorrow. And, there lies the beauty of marketing. It never stops nor stays the same.
Marketing is increasingly becoming a lucrative industry with numerous job opportunities opening every day. The Marketing industry is thriving with brands vying to get their content ranked higher than competitors on search engines and social media. With marketers in high demand, it presents a unique opportunity for MBA in Marketing grads as they have the managerial skills to go with the technical ones, thus making it even more attractive for companies to hire them.
In this webinar, SOIL has brought 2 industry experts in marketing to share their experience working for more than half a decade in the marketing domain, how they see recruitment trends changing, and how graduates can gear up and prepare themselves for success.
The webinar will be for 40 minutes followed by a 20-minute Q&A session.
Speakers for the webinar are SOIL Alumni:
Mr. Anurag Mishra
Assistant Vice President - Business Development
Ms. Yogita Gore
Account Manager - BFSI & Enterprise sales
New Gen Softwares
In this session, Speaker will discuss the following:
1. Possible paths to building a career in Marketing
2. Common mistakes that students make in building their overall profile
3. Actionable steps to build a profile to stand out from the crowd
4. Building profile