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Cvent offers cloud-based, enterprise event marketing and management, and hospitality solutions through its Event Cloud and Hospitality Cloud businesses.

Event Cloud consists of tools that enable event organizers to manage the entire event lifecycle and deliver engagement across multiple event types and formats, such as in-person, virtual, and hybrid. Event Cloud serves as a system of record for events and engagement data collected across an organization’s total event program, which comprises every internal and external event that an organization hosts or attends. By using Cvent’s platform, organizations can aggregate and analyze attendee engagement across all events and build a clear picture of attendee interest and interactions that can be leveraged to improve business relationships and advance organizational goals.

Hospitality Cloud offers a marketplace that event organizers use to find and contract for appropriate meeting space for their in-person and hybrid events with hoteliers and venue operators through a vertical search engine built on a proprietary database of detailed event space information. In addition, Hospitality Cloud provides marketing and software solutions that hotels, destinations, and venues leverage to manage and measure their event business to attract valuable leads and grow their businesses and to manage and measure their events business from lead to sale.

The combination of Event Cloud and Hospitality Cloud results in a cohesive platform that generates network effects and attracts more event organizers, and hotels and venues.