Presented by Dan Farkas, Lecturer of Strategic Communication at Ohio State University
This webinar will empower attendees to rethink their approach to earned media in 2023. Using lessons from his yoga teacher training, Dan Farkas will spark ideas to help agencies grow new business and allow brands to identify efficiency.
- Discover new ways to measure earned media success. Farewell advertising value…
- Learn better ways to build a media list.
- Appreciate relating to the public (in this case how to not annoy a journalist).
- See how to optimize the media coverage you do earn.
Media Relations is still the backbone of PR. We just have to stretch those muscles in new ways.