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The State of Frozen Fruits and Vegetables
AFFI’s latest market research report Frozen Fruits and Vegetables - Perceptions, Usage, and Expectations among U.S. Consumers and SNAP-Eligible Households provides insight on frozen fruit and vegetable shoppers to understand:

1. Who they are
2. Where they shop
3. What they buy
4. Why they buy
5. Applications
6. Perceptions
7. The influence of innovation and claims
8. Supply chain impact
9. Pain points and opportunities

Overlayed with IRI retail sales data, this latest research provides an in-depth understanding of “the why” behind frozen fruit and vegetable purchases.

Oct 20, 2022 02:00 PM in Eastern Time (US and Canada)

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