Integrated Communications & Marketing for Destinations: PR, paid media, influencers, social media, website, brand partnerships...no longer can these be operated in silos and each should reinforce the other. We will discuss how destinations are coordinating these channels in more integrated ways, and how this has shaped their approach to marketing.
Marc Liu, Head of Strategy, Elmntl
Ed St Onge, President, Flip.to
Scott Schult, Destination Marketing Strategist, MileMarker 630
Steve Johnson, Tourism Authority of Thailand
Mark Thompson, CMO, Visit Dallas