The bullhorn of social media, combined with a combustible cultural landscape, has created an environment where consumers are encouraged and empowered to use their voices more assertively to leverage their spending power. Brands with diverse customer bases can find themselves in the crosshairs of conflicting opinions that result in pressure from customers.
A toy gun, a cosmetic product, or vacation destination, for example, can connote starkly different things, positive or negative, to different people depending on where they live, how much money they earn, their age, gender, physical abilities, politics, and, quite possibly, race.
Navigating such complexity is a growing challenge as Americans become more divided on social and cultural issues, and more vocal. A token nod to diversity and inclusion that might have covered a brand in 2020 will be woefully insufficient in 2022. This session will facilitate a robust conversation designed to help brands navigate conflicting ideologies within their customer base.