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Sales and Marketing Collaboration: Step 2: Shared Process Can Bridge the Gap and Drive Consistency
We are always searching for our competitive edge in a world that is being disrupted on a seemingly daily basis. Yet your search can feel like a never-ending needle-in-the-haystack exercise: new theories, old tricks, and a frustratingly long list of failed tactics to grow the business. Through new research, PATH has discovered and verified a roadmap for pushing you up to—and staying at—the leading edge of your industry. The second step? Building consistent processes to share and action information quickly. The faster you can learn about your customers and turn it into action, the faster you will grow and adapt. Our Exceptional Customer Experience System brings not only revenue growth but operational efficiency.

Feb 23, 2023 01:00 PM in Eastern Time (US and Canada)

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Sarah Ahern
Owner and Partner @PATH
As a 4-time entrepreneur with experience launching products and programs for major corporations, nonprofits, startups, and more, Sarah has helped companies build human-focused experiences throughout North America. Sarah is an Owner and Partner at PATH, a research and business management firm with a four-decade history dedicated to supply chain organizations. She is an expert in customer, employee, and market research, data-driven new product innovation, and change management strategies. She helps companies use data to transform the way they understand their customers and employees – ultimately, improving their strategy, bottom line, and ability to outperform the market. Sarah holds a BS in Strategic Communications from The Ohio State University and an MS in Health Education from John F. Kennedy University.
Jonathon McKay
Owner and Partner @PATH
Jonathon McKay is a partner at PATH and has been helping clients outperform growth expectations in the supply chain industry for 14 years. Jonathon has helped organizations create high-performance growth strategies through customer, employee, competitor and market insights. Using robust, data-driven methodology, Jonathon helps companies remove the doubt in their decision-making process to grow boldly and decisively by focusing on their most important outcomes – customer loyalty, employee engagement, competitive differentiation and financial profitability. In addition to research, Jonathon has administered workshops across the country on employee engagement, customer loyalty, leaderships development, change management and how to use metrics to drive growth, among other topics. Jonathon has achieved Net Promoter Score Associate status, is a Certified Innovative Leadership Coach and has a BS in Economics from John Carroll University.