Easterseals Training Series: Telling Our Story Through Media Placements

Earned media is one of the most effective ways to build our brand at the national and local levels. Join marketing and public relations experts from our national PR firm, Change 4 Balance, as well as Craig Sharum, Director of Marketing for Easterseals Michigan, and Katie Harris, Director of Graphic Design and Communication at Easterseals Crossroads, to hear how they are creating and placing relevant media stories which deliver visibility for Easterseals services and advocacy.

00:54:00