Shirley is a Marketing UX Researcher at a global SaaS company based in Chennai. Over 8 years of experience in Graphic Design, and User Experience Research, including a stint with advertising agencies and B2B industry. It’s been two years since she established a new focused category called " Marketing UX," which emphasizes the user experience across a wide range of marketing channels to achieve various marketing and business goals.
Using data and behavior analysis to better understand our prospects' conversion and engagement habits is one of my primary areas of interest. She consistently stays updated with peers in my network who share my vision of Marketing UX becoming a mainstream focus for businesses.
1. Marketing teams structure and the missing piece
2. What is Marketing UX?
3. 3 case study examples
4. What do you need to do?
5. Q &A