OWB Public Board Meeting - Shared screen with speaker view
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There already has been impact this year.
Now that this has been approved it will be posted on our new V&E Research landing page: https://industry.oregonwine.org/research/owb-funded-technical-research/
• Oregon Wine Month 2021 results from Nielsen confirmed a +29% off-premise sell-through trend for Oregon compared to the pre-COVID period in 2019. That’s more than 3x the category’s +9% growth during the same time frame;• Direct-to-consumer shipments from OR wineries during Oregon Wine Month grew +31%, also outperforming the category’s +24% increase;